Founded by Ruth Handler—businesswoman, mom, and pioneer of her time—Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.
For Ruth, Barbie always represented the fact that a woman has choices,
which really is the ethos of the brand and the inspiration of our brand campaign, “You Can Be Anything”. Our positioning transcends dolls, it is about endless possibilities.
Barbie is not an in and out brand. Barbie has been inspiring the world, for generations, since 1959.
That said, it’s safe to say that every generation of girls has their favorite version of Barbie.